Illustrative exampleA results report from ExactSite. Casa Tordo is fictional.Back to ExactSite
Results report · first two months
Here’s what changed for Casa Tordo.
What AI said on 13 July, what we did, and what AI says now.
1
What we did
- 3 gaps identifiedParking was incorrect, connecting rooms were missing, and a 2021 directory listing was out of date.
- 21 facts confirmedBy Marta, general manager. 2 left out at her request: pets and early check-in.
- 3 pages publishedFamily stays 21 July · Getting here and parking 21 July · Breakfast and the courtyard 4 Aug
- 1 listing correction sentSent to the 2021 directory on 29 July. The listing hasn’t been updated yet.
- 8 weekly checks20 July to 7 Sept, each compared with what AI said on 13 July.
2
What changed
Same questions, same platforms. Each measure is reported on its own, because each one can move without the others.
| Measure | 13 July | 7 Sept |
|---|---|---|
| AccuracyCorrect when guests ask about Casa Tordo by name. Gemini now repeats the old parking listing. | 8 of 16 answers | 12 of 16 answers |
| MentionsNamed when guests ask where to stay. Within normal week-to-week variation: 4 to 7. | 4 of 32 answers | 6 of 32 answers |
| RecommendationsSuggested as a good fit, not just listed. | 2 of 32 answers | 3 of 32 answers |
| CitationsAnswers that linked to your pages as a source. | Pages not live | 3 answers |
| Enquiries and bookingsConnect your enquiry form or booking data to see this. A mention isn’t a booking. | Unavailable | Unavailable |
Activity on your pages
Visits from AI assistants11
Clicks through to your booking engine, from all visitors9
Visits and clicks, not bookings. Your booking engine records whether anyone booked.
The answers that changed
| Question | Platform | 13 July | 7 Sept |
|---|---|---|---|
| Does Casa Tordo have parking? | ChatGPT | Free on-site parking | No on-site parking, garage nearby |
| Does Casa Tordo have parking? | Gemini | No clear answer | Free on-site parking |
| Does Casa Tordo have connecting rooms? | Gemini | No clear answer | Yes, one pair |
We report what we observed. We can’t tell for certain why an AI answer changed, and we don’t claim bookings we can’t see.
3
What’s still open
- Gemini says free on-site parkingOpen
It cites the 2021 directory listing, which hasn’t been updated yet. We’ll follow up with the directory together.
- Connecting rooms aren’t mentioned in family answersNo change yet
Your Family stays page covers them. We’ll keep checking the same questions.
- Breakfast for early departuresNeeds confirmation
One fact to confirm before we update the breakfast page.
Next month
What we’re doing next.
- Checking the same questions every week, on all four platforms.
- Proposing a clearer parking line for your Getting here page, for your approval.
- Following up with the 2021 directory, and updating the breakfast page once you confirm the early-departure fact.
Nothing changes on your pages without your approval.